"Human activity either involves the searching for new goals, or trying to fulfill established goals." Conventional economics deals with:

both searching and fulfilling.
neither searching or fulfilling.
searching, but not with fulfilling.
fulfilling, but not with searching.

Economists assume that:

people have reasonable goals.
people's goals are not manipulated by advertising.
people have goals and act logically to obtain them.
learning where goals come from is a central task of economics.

Back to Reading Overview Next Page