Alternatives and Supplements: Fun on the Internet

Consumer Choice Goals and Benefits Economists do not worry about where our wants and desires come from. Some people think advertising is important. Here is a fun review of a fun book about advertising: findarticles.com/p/articles/mi_m1571/is_n12_v12/ai_18134552 This review in The Wall Street Journal also raises questions of where our wants come from: online.wsj.com/article/SB121495573549321235.html?mod=opinion_journal_books Utility Functions Arnold Kling explains the economic concept of utility in his on-line book: arnoldkling.com/econ/markets/consumer.html Constraints and Costs The notion of cost is essential to economics: www.econlib.org/LIBRARY/Enc/OpportunityCost.html The Budget Line This page from MIT lets you play with a budget line: plaza.mit.edu/econ/index.php?id=15 The Best Option The Maximization Principle One of my favorite authors, Steven Rhoads, explains why the marginal way of looking at problems is important: www.econlib.org/LIBRARY/Enc/Marginalism.html The Equimarginal Principle The blurtit.com website seems to allow people to post questions, which others then answer. I have not found anything else that they have on economics, but they did have a short explanation of the equimarginal principle: www.blurtit.com/q870945.html These links were checked on July 5, 2008. Why is this page here? Copyright Robert Schenk